Social Media Manager at Busha | Remote (Lagos)

Busha, a leading digital currency exchange since 2018, is looking for a dynamic Social Media Manager to join our remote team. If you have a creative flair, a passion for digital transformation, and proven expertise in social media management, this is your opportunity to contribute to our mission of building an open financial system. In this role, you'll lead initiatives to enhance our online presence and brand perception through innovative digital strategies focused on brand building and engagement.

Job Summary:

As the Social Media Manager, you will be responsible for developing and implementing comprehensive social media strategies, managing content creation, engaging with our audience, and analyzing campaign performance. You’ll work closely with various teams to ensure cohesive messaging and maximize our brand's impact across social platforms.

Job Overview:

• Job Role: Social Media Manager
• Job Type: Full-time, Remote
• Category: IT
• Location: Remote (Lagos)
• Education: Bachelor's degree in Marketing, Communications, or related field preferred
• Experience: 3-5 years in social media management or digital marketing
• Salary: Competitive (specific amount to be discussed)
• Total Vacancies: 1
• Deadline: Open until filled

Key Responsibilities:

1. Social Media Strategy Planning

   • Formulate and execute a detailed social media strategy aimed at boosting brand awareness and engagement.
   • Establish clear objectives and key performance indicators (KPIs) to measure success.
   • Research audience preferences to tailor content for optimal interaction.

2. Content Creation and Curation

   • Generate and manage high-quality content suited to various platforms, including Facebook, Instagram, Twitter, and LinkedIn.
   • Collaborate with creative teams to ensure content aligns with our brand's voice and marketing goals.
   • Maintain a consistent content schedule across all social media channels.

3. Community Management

   • Actively engage with followers, responding to comments and messages in a timely manner.
   • Foster relationships with influencers and brand advocates to enhance loyalty.
   • Monitor brand reputation through social listening, addressing any potential issues proactively.

4. Paid Social Media Campaigns

   • Plan and execute targeted paid social media campaigns to increase brand visibility and generate leads.
   • Collaborate with the paid media team to develop and optimize ad campaigns.
   • Analyze campaign performance and adjust strategies to maximize return on investment (ROI).

5. Analytics and Reporting

   • Track and report on essential metrics such as engagement, reach, and conversions.
   • Use insights from analytics tools to refine content strategies.
   • Conduct competitive analysis to identify growth opportunities.

6. Collaboration and Cross-Functional Coordination

   • Work in tandem with marketing, PR, product, and customer service teams to ensure unified messaging.
   • Share social media insights across departments to support company-wide initiatives.

Candidate Requirements:

• Proven experience of 3-5 years in social media management or digital marketing.
• In-depth knowledge of major social media platforms and their best practices.
• Familiarity with social media management and analytics tools.
• Excellent communication skills, with a strong attention to detail.
• Strong organizational capabilities, adept at managing multiple projects.

Key Competencies:

• Creativity: Innovative thinker with the ability to generate engaging content ideas.
• Analytical Thinking: Skilled at analyzing data to inform strategic decisions.
• Communication: Effective interpersonal skills for collaboration and audience engagement.
• Project Management: Ability to juggle multiple tasks while meeting deadlines.
• Adaptability: Keep up with the evolving landscape of social media.

Additional Qualifications:

• Experience in community management and influencer outreach.
• Interest in the cryptocurrency space.
• A portfolio of successful social media campaigns is a plus.

What We Offer:

• Flexible remote work arrangements
• Competitive salary package
• Opportunities for learning and career development
• Health insurance and pension plan
• Essential work tools provided
• A collaborative and inclusive workplace culture

If you're ready to take your social media career to the next level and contribute to the exciting world of cryptocurrency, we invite you to apply and become part of the Busha team!